Saturday, October 21, 2006

The Cross Team's Start Global Cooling effort

A lot of you may have first seen these slick top tube stickers at round one of the USGP Series in Gloucester, MA October 7-8, as the TIAA-CREF/CLIF BAR Cross Team rolled out it's START GLOBAL COOLING campaign - thanks to the dedicated efforts of CLIF BAR and Native Energy.
Or you might have seen this photo on Brandon Dwight's VeloNews.com weekly cross diary, "Chocolate, Waffles, and Cross."

The point of the program is to let everyone know how simple it is to make small steps in our everyday lives to combat global warming - by reducing the carbon footprint we leave on the planet.

For the scoop on the START GLOBAL COOLING campaign, visit Native Energy's website. CLIF BAR started the Cool Tag program with Native Energy to encourage people to purchase a $2 wind energy credit from Native Energy that offsets the CO2 emissions produced by ~ 300 miles of driving. So, if you drive to and from a race, buy a Cool Tag and support wind energy development, and feel better about driving to the race!

Racers participating in the Crank Brothers US Gran Prix of Cyclo-Cross Series can buy a Cool Tag when they register online for the races at BikeReg.com.

If you're driving a long ways to get to the race, or flying to the race, buy a couple!

For the 2006 cross season, the fine folks at Native Energy have helped our team calculate the carbon footprint associated with all of our driving and flying miles, hotel stays and other sources. As part of their sponsorship of the team, CLIF BAR is purchasing wind energy credits from Native Energy to off set the team's carbon footprint for the season...so we can be climate neutral and race our bikes all fall and winter knowing we're doing a small thing to fight global warming.

***The point of this post, actually - if you've read this far - was to see if anyone out there is interested in purchasing a set of START GLOBAL COOLING top tube stickers for their race bike, commuter bike, whatever...we don't want our team stickers to be something exclusive and hard to find...we want everyone to have one and spread the message. Start posting your comments, and we'll work on getting the stickers up for sale. Proceeds to Native Energy to support the development of more Native American-operated wind farms.

3 comments:

Anonymous said...

I'll take a set of those stickers for my commuter bike...where can I find them?

thx

Anonymous said...

I would love to buy a bunch! Please please please get'em up for sale!

Thanks!

Anonymous said...

I would love to buy a bunch! Please please please get'em up for sale!

Thanks!


TEAM CLIF BAR is working to fight climate change