Clif Bar Cool Tags Program

Make the world a cooler place. Start Global Cooling today.

Start Global Cooling! Every time we use fossil fuels to drive our cars, heat or cool our homes, even grow and cook food, we create greenhouse gases. Excess greenhouse gases accumulate in the Earth’s atmosphere and cause an unnatural build-up of heat.

But there’s hope — with your help we can make the world a cooler place. By helping to build new sources of clean energy and by using energy more efficiently — we can slow global warming. And it’s easier than you might think.

Purchase a Cool Tag™ at CLIF BAR events and you will keep 300 pounds of carbon dioxide (CO2) — the main contributor to global warming — out of the air. That’s roughly the same as neutralizing the global warming emissions generated from traveling 300 miles in the average car.

How does it work? For each $2 Cool Tag sold, CLIF BAR invests $2 in NativeEnergy’s WindBuilderssm program, helping the Rosebud Sioux Tribe build the Rosebud St. Francis Wind Farm in South Dakota. Wind farms deliver clean, renewable energy to the grid without releasing CO2 into the air — thereby displacing energy that comes from polluting facilities.