Barenaked Ladies

Anna's favorite band is BNL, and they were playing Magness Arena at DU last night.

We had seen them in December at a taping for the radio program Etown, which was cool - although not a full show. Since it wasn't the usual concert format for Etown, the band did a lot of talking with the hosts. It was very cool to learn about what BNL are doing as a band to lesson the environmental impact of their CD production (minimal packaging and sustainable paper) and their tour (off-setting tour's CO2 emissions with wind energy credits; tour bus running B20 BioDiesel; recycling and composting waste backstage).

At the show last night, there was a lot of information available to concert-goers about the band's sustainability mission. Fans could buy a Barenaked Planet tag through Native Energy (just like CLIF BAR's Cool Tag program), find out about biodiesel, and even sample CLIF BARS.

To see what the band is doing in conjunction with an organization called Reverb (founded by
go to the Barenaked Planet part of their website. Here's what Reverb is all about:

"Founded in 2004 by Lauren Sullivan and her husband, Guster guitarist/vocalist Adam Gardner, Reverb is a non-profit organization that seeks to raise awareness and support for the environment through building upon the powerful connection between musicians and their fans.

Our approach is dual-pronged: educating, inspiring and activating music fans while “greening” artists’ tours and the music industry at large."

CLIF BAR has a similar program called GreenNotes that works with bands to help them make their tours greener.

So, what our team is trying to do to reduce our impact on the enviroment, educate people, and make an impact on the cycling industry, is really similar to what is going on in the music industry with some great bands, and organizations/programs like Reverb and CLIF GreenNotes.